Nashville, TN, June 19, 2008 --(PR.com)-- What started off as an environmental music endeavor is becoming an evolution into a new green sound.
When WheatwareTM Biodegradables launched their new music line last year, it was because of their environmental mission to provide replacement products for wood and plastic items. No one at the company realized that they were going to offer an entirely new sound to the music industry. Now, the buzz has become more about Wheatware’sTM phonic innovation than it is about their sustainable nature.
With a “Best in Show” Award at the Austin Texas NAMM Show, and now new distribution through both Harris Musical Products, Inc. and Hanser Music Group, it seems WheatwareTM could become the next big thing in the music business. Rave reviews have come from both music critics and musicians alike, and their participation in the Live Earth Concert on five continents has spread the word on a global scale. From far and wide, the drumsticks’ “crisp clean pop” has been heralded for not lingering and bleeding into the next note.
The WheatwareTM material, which becomes a natural plant fertilizer after about ninety days in fertile soil, offers a phonic distinction from plastic picks as well. The “clean, organic sound” from the WheatwareTM pick has eliminated that “clicking” noise that plastic picks can make when they strike the strings. Whether acoustic or electric, whether playing lead or strumming, you can hear the difference.
Another music product they offer is turning heads as well. It’s a music shaker that, believe it or not, also doubles as a YO-YO. The shaking sound comes from seeds that are encased inside. Talk about eco-friendly, if you plant it – it will grow.
Needless to say, WheatwareTM has been getting press. The Yahoo internet search engine, which returned only three references to a search for “Wheatware“ less than a year ago, registers almost two hundred thousand now. In part, this is due to their presence at the Grammys “Green with Music” Event, Leonardo DiCaprio’s Eleventh Hour Premiere, the Emmys Green Room and Wired Magazine’s Living Home. WheatwareTM was visible as well at a number of high profile Film and Art Festivals and a participant with, among others, Microsoft, Ford and BPM Magazine in environmental awareness campaigns. To top it off, WheatwareTM will be featured in an upcoming Modern Marvels episode on the History Channel this summer.
The other half of the story is that the CEO and the President are both long term musicians. A drummer and guitarist duo who play high-energy original tunes, they are known to put on sonic demonstrations of the “new green sound”. It’s a story of hard work, passion and commitment to one’s own values.
At this year’s NAMM show in Nashville, WheatwareTM is launching two new products. A fifth guitar pick, the “Ultra Heavy” Bass Pick, and a third drumstick, the 2B, to join their growing list of biocompostable music products. There are more instruments in development such as flutes, guitars and drums. Who knows what will be coming next from WheatwareTM?
Contact: Katherine Patton 714-996-0580 ext. 101 www.wheatware.com
Press Conference: June 20th, 2008 at NAMM Show – Nashville Tenn.
11am CST Nashville Conv. Center, Booth 1136