Nashville, TN, June 19, 2008 --(PR.com)-- What started off as an environmental music endeavor is becoming an evolution into a new green sound.
When WheatwareTM Biodegradables launched their new music line last year, it was because of their environmental mission to provide replacement products for wood and plastic items. No one at the company realized that they were going to offer an entirely new sound to the music industry. Now, the buzz has become more about Wheatware’sTM phonic innovation than it is about their sustainable nature.
With a “Best in Show” Award at the Austin Texas NAMM Show, and now new distribution through both Harris Musical Products, Inc. and Hanser Music Group, it seems WheatwareTM could become the next big thing in the music business. Rave reviews have come from both music critics and musicians alike, and their participation in the Live Earth Concert on five continents has spread the word on a global scale. From far and wide, the drumsticks’ “crisp clean pop” has been heralded for not lingering and bleeding into the next note.
The WheatwareTM material, which becomes a natural plant fertilizer after about ninety days in fertile soil, offers a phonic distinction from plastic picks as well. The “clean, organic sound” from the WheatwareTM pick has eliminated that “clicking” noise that plastic picks can make when they strike the strings. Whether acoustic or electric, whether playing lead or strumming, you can hear the difference.
Another music product they offer is turning heads as well. It’s a music shaker that, believe it or not, also doubles as a YO-YO. The shaking sound comes from seeds that are encased inside. Talk about eco-friendly, if you plant it – it will grow.
Needless to say, WheatwareTM has been getting press. The Yahoo internet search engine, which returned only three references to a search for “Wheatware“ less than a year ago, registers almost two hundred thousand now. In part, this is due to their presence at the Grammys “Green with Music” Event, Leonardo DiCaprio’s Eleventh Hour Premiere, the Emmys Green Room and Wired Magazine’s Living Home. WheatwareTM was visible as well at a number of high profile Film and Art Festivals and a participant with, among others, Microsoft, Ford and BPM Magazine in environmental awareness campaigns. To top it off, WheatwareTM will be featured in an upcoming Modern Marvels episode on the History Channel this summer.
The other half of the story is that the CEO and the President are both long term musicians. A drummer and guitarist duo who play high-energy original tunes, they are known to put on sonic demonstrations of the “new green sound”. It’s a story of hard work, passion and commitment to one’s own values.
At this year’s NAMM show in Nashville, WheatwareTM is launching two new products. A fifth guitar pick, the “Ultra Heavy” Bass Pick, and a third drumstick, the 2B, to join their growing list of biocompostable music products. There are more instruments in development such as flutes, guitars and drums. Who knows what will be coming next from WheatwareTM?
Wheatware™ products are currently featured in the November/December issue of Relevant Times Magazine Eco-style giving section. The first and ONLY media focused on sustainable, green living in the New York Metro region reaching a highly targeted readership of over 450,000 annually - 75,000+ each publication.
Another Step Forward Toward "Carbon Neutral" Events
LOS ANGELES, CA--(MARKET WIRE)--Jul 26, 2007 On the evening of July 19th, BPM Music Magazine partnered with Microsoft's "Project Greenhouse" to turn its celebrity filled anniversary event from red-carpet to green-carpet. The trend-setting BPM "green" event at the Avalon Theater, moved music events another step forward -- towards "Carbon Neutral." One of the greenest products there was Wheatware™, an evolution in crop-based products. The Ford VIP gift bag made people "green" with envy, seeing the Wheatware.com™ products inside.
At this celebrity filled event, stars like Paris Hilton and actor Ryan Phillippe, were greeted by paparazzi, as they walked down the green carpet, passing a more carbon neutral Ford Hybrid Escape. Meanwhile, the Hollywood crowd of over 2,500 celebrities, VIPs and music attendees reveled to blasting dance hits played by DJs in the party-like atmosphere.
Off the dance floor, party-goers learned about the need for going "Carbon Neutral," talking to volunteers from environmental organizations, like www.Plant-Trees.org (planted 50 million trees in 58 countries), www.Planktos.com (ecorestoration firm offering carbon offsets through ocean plankton renewal), and Algalita Marine Research Foundation, calling attention to synthetic wastelands expanding in our oceans (www.algalita.org) and www.GreenAmbassadors.org (empowering a green youth movement).
Green product companies like Wheatware.com™, provided products inside the Ford Motor Company Celebrity VIP Gift bags. These crop-based products are strong, durable, heat resistant yet compostable. They ranged from hard-hitting drumsticks to light guitar picks and fashionable clothes-hangers, all capable of biodegrading in 90 days. Also in the gift bags were stylish Wheatware™ flatware and elegant Japanese-styled chopsticks, where 75% of plastic was replaced with wheat, thereby reducing reliance on carbon-based petroleum by 75%.
The Wheatware.com™ products also have a mission behind them... to save millions of virgin forest trees lost annually due to disposable wood products. The "Great Switch-Out™ from Wood to Wheat" campaign was launched this month at the Live Earth Concerts on 5 continents on 7-7-07. Our forests are being chopped down for products such as wood clothes-hangers, drumsticks, cardboard products and Japanese-styled chopsticks. The planet is rapidly losing its air-conditioning system, virgin forests, at a time when these virgin forests are needed.
Can Wheatware™ really save our forests? Statistics show that Japan uses 25 billion pairs of wood disposable chopsticks each year, and in the USA, over 100,000 pairs of wood drumsticks are manufactured weekly. While replacing these huge volumes of products is a daunting task, Wheatware™ says it's up for the challenge.
"Made exclusively in America, the manufacturing capacity has increased ten fold, and our current products are just the beginning at Wheatware.com™," says Vice-President Daniel O'Hara. "We envision thousands of products over time."
"Now, we are giving millions of people who took Live Earth's 7 point pledge, the ability to keep their promises. To preserve and protect forests is Live Earth Pledge #6, and #7 is buying from businesses who are helping to solve the climate crisis. Therefore, with buying Wheatware™ wood replacement products, two of the 7 Live Earth pledges are addressed. After the Live Earth Concerts, product purchases at Wheatware.com™ have risen dramatically, and investment into the company has risen four-fold. It's been exciting!"
The headliner band, "Moving Units," was presented with Wheatware™ Drumsticks and Guitar Picks to play more organically, while, Microsoft's incubator of technology Project Greenhouse, was at the scene recording and documenting steps being made towards producing a "Carbon Neutral Event."
Press coverage included LA Times, Hollywood Reporter, People, Life & Style, OK! Magazine, and G Living Network.
For more information on this BPM Event and Wheatware™, go to www.wheatware.com
Drummers won’t be pounding out beats with wood if they start using Wheatware products. Nor will they be using plastic. Instead, they’ll be using, you guessed it, wheat. The new biodegradable product line also offers guitar picks, hangars and more.